INTERCOLLEGIATE ATHLETICS CONSULTING
Expertise. Intuition. Ingenuity.
INTERCOLLEGIATE ATHLETICS CONSULTING
This service evaluates an institution’s intercollegiate athletic program to assess whether, if, and how it is optimized to help the institution achieve its broader goals as they relate to recruitment, enrollment, staffing, operations, development, financial aid, sponsorship, facilities and campus culture. Services can include an overall audit of the intercollegiate athletic offerings to determine opportunities for efficiency and optimization and/or sport specific P&L performance. Broader services regarding strategic planning around national affiliation, division or conference alignment and related feasibility are also available.
​
Projected length of engagement:
3-6 months for department audits or sport-specific due diligence, 1-3 years for athletic division transition services.
INTERCOLLEGIATE ATHLETICS PROGRAM OPTIMIZATION
Terra Firma Consulting Services, LLC is pleased to introduce a new service designed to assist college presidents and executives of NCAA Division II and III institutions in optimizing their intercollegiate athletic programs. This service will provide a comprehensive assessment of an institution’s athletic offerings to determine strategic opportunities for enrollment growth, financial sustainability, and facility optimization.
​
Key Areas of Assessment
Our assessment will help institutions address the following critical questions:
-
Roster Optimization – Are current athletic offerings structured to maintain optimal roster sizes that contribute to institutional enrollment goals?
-
Program Expansion – Should additional athletic programs, club sports, or intramural sports be offered to enhance student engagement and enrollment? And at what cost or project net revenue expectations for the institution?
-
Financial Aid Strategy – Is financial aid being leveraged effectively to drive enrollment, support student fit objectives, manage discount rates, and maximize net tuition revenue?
-
Facility Audit – Are current athletic, club sport, and intramural facilities sufficient to support existing and proposed programs?
-
Benchmarking Analysis – How does the institution compare to peer colleges and universities on these key metrics?
​
Service Delivery Model
-
Duration: The assessment will be completed within 60 days or less.
-
Site Visit: One on-site visit will be conducted by select members of the consulting team.
-
Cost: The service is offered at a fixed fee of $45,000 plus travel expenses.
Consulting Team
Our team comprises industry leaders with deep expertise in intercollegiate athletics, enrollment management, and campus facilities planning:
​
-
Jamie Caridi, Ph.D. – President, Terra Firma Consulting Services, LLC
Dr. Caridi has extensive experience in higher education leadership, enrollment management, intercollegiate athletics, and institutional strategy. He specializes in guiding colleges and universities through data-driven decision-making processes to enhance institutional sustainability. He is currently interim President of Bethany College.
-
Jill Willson – President, Double L Consulting
Jill Willson is a nationally recognized expert in collegiate athletics, particularly at the Division II and III levels. With a background in athletic administration, she has helped numerous institutions develop strategies for athletic program growth, compliance, and enrollment impact.
-
Paul Orban – Partner, BHDP Architecture
Paul Orban is a leading architect and strategist specializing in higher education facilities planning. His expertise in campus master planning and athletic facility design ensures that institutions have the infrastructure needed to support their strategic objectives.
-
Catherine Cook, Ph.D. – C.E.O., Miller Cook
Catherine Cook is a highly regarded enrollment management strategist with extensive experience in financial aid modeling and net tuition revenue optimization. Her work helps institutions align athletic recruitment and financial aid strategies to drive sustainable growth.
Terra Firma Consulting Services, LLC is committed to helping colleges and universities maximize the strategic value of their intercollegiate athletics programs. Our expert-driven approach ensures that institutional leaders receive actionable insights to enhance enrollment, optimize financial resources, and improve overall student engagement.
For more information or to schedule a consultation, please contact us at info@terrafirmaconsulting.org.